The Government Finance Officers Association (GFOA) is recruiting for a new role in our organization. As a key member of GFOA’s member experience team, GFOA’s new Business Analyst will assist with the development and implementation of a comprehensive member/audience strategy, use data analysis to optimize the success of GFOA’s brand and programs, and help GFOA further our mission to advance excellence in public finance. The Analyst will coordinate GFOA’s use of data to inform decisions by connecting program managers to key member and market data, and use data analysis to support the growth, retention, and delivery of value to GFOA’s 23,000+ members. The Analyst will promote data use within GFOA by helping teams visualize, analyze, and take action on key findings.
The Analyst will report to GFOA’s Membership Strategy Director as part of GFOA’s member experience team, and will have a valuable role in membership strategy, marketing, communications, and data analytics. The Analyst will work closely with other team members in areas of education, research, certification, member operations, and resource development. The Analyst will be a primarily remote position, but will need to be able to come into the Chicago office as needed. Preference is for this role to be based in the Chicago area.
GFOA offers a generous benefits package, including paid parental leave, a retirement savings program with employer contributions, health, dental, and vision insurance. We encourage professional development and provide tuition reimbursement as well as access to LinkedIn Learning for on-demand professional development opportunities. Our organization is committed to fostering a culture of learning, collaboration, and trust. GFOA values the strength diversity of all kinds brings to the workplace and is an equal opportunity employer.
Established in 1906, GFOA is dedicated to advancing excellence in state and local government financial management to help build thriving communities. Our 23,000+ members across the United States and Canada rely upon GFOA to provide timely information, practical educational opportunities, high-quality publications, professional networking, and current best practices.
Key Responsibilities Include:
Manage the development of a data program including adoption and usage within GFOA
Gathering, analyzing, and interpreting marketing data relative to GFOA members
Assist in development of GFOA’s member and audience strategy focused on growth, retention, and engagement
Analyze and report on data to identify trends within the industry and related to audience engagement with GFOA
Coordinate and manage member and audience research activities
Collaborate with staff and strategic partners to plan, develop and execute GFOA’s marketing and advertising initiatives
Assist in evaluating program effectiveness to connect operational performance to member outcomes
Assist with data to inform digital marketing strategies for GFOA including website, social media, and targeted marketing to drive membership growth and engagement
Monitoring customer/audience bases and identifying new ones
Monitoring the efficacy of marketing trends through analytical tools and software
Research member/audience opinions, buying habits, preferences, wants and needs
Evaluates target audience online behavior and provide insights and recommendations for further enhancements to the member experience
The ideal candidate will have the following professional qualities, skills and characteristics:
Passion for the mission
Excellent research, analytical, and data interpretation skills
Experience in digital marketing and data analytics – previous association experience a plus
Good knowledge of analytical software, such as SAS, SPSS, Acumen, or Google Analytics
Familiarity with an Association Management System (AMS) highly preferred, but not required
Ability to communicate complex information in an easy-to-understand format
Commitment to diversity, equity and inclusion and expertise in optimizing strategies that will build a diverse and inclusive membership
Degree in business, statistics, mathematics, social sciences, marketing, or a similar field
2-5 years of relevant work experience
Experience in managing digital marketing strategies, including launch of new products and programs
Knowledge of survey design and market research practices
Strong written and verbal communication skills
Experience in program implementation, focusing on strategic outcomes for the organization
Experience managing teams and coordinating resources across the organization
Collaborative leadership skills
Familiarity with state and local government and public finance industry
Established in 1906, GFOA is dedicated to advancing excellence in state and local government financial management to help build thriving communities. Our 22,000+ members across the United States and Canada rely upon GFOA to provide timely information, practical educational opportunities, high-quality publications, and current best practices.
Our organization is committed to fostering a culture of learning, collaboration, and trust. GFOA offers a generous benefits package, including retirement match program, health insurance, dental, and vision.
We value the strength diversity of all kinds brings to the workplace. GFOA is an equal opportunity employer.