DEPARTMENT Division of Communications and Marketing
SUPERVISOR VP, Division of Communications & Marketing
Responsible for the association’s digital strategy across social media and digital platforms. Plans, develops, and publishes digital content; manages community engagement; and uses analytics to tracks results to achieve the association’s goals.
Develop, maintain, and execute a strategic digital roadmap aligned with organizational goals and strategies.
Oversee an active digital communications calendar across all digital channels.
Work with colleagues to improve digital communications via email and website content.
Sharpen the organization’s online brand and improve user experience across all channels.
Develop and execute digital campaigns and projects for internal clients of the association.
Plan, develop, and post content to TMA’s social channels as well as other TMA Facebook groups.
Partner with the association’s IT team to grow member engagement via an active, personalized email communications program.
Manage paid social media programs.
Manage community engagement across all channels.
Write and edit blog posts and other digital content, as needed.
Play the role of project manager on digital projects, involving internal stakeholders.
Measure and report on key performance indicators regularly.
Support other members of the Communications/Marketing Division with content, editing, and marketing support.
Manage and implement other projects as identified by the Vice President of Communications/Marketing.
Perform other related duties as directed or required.
Supervise one Communications Coordinator.
Duties are performed independently to achieve assigned objectives; however, methods and procedures may not be specifically defined. Employee may be required to develop or research appropriate methods and procedures to be used.
GENERAL QUALIFICATION REQUIREMENTS
Knowledge and Experience
Requires concentrated understanding of a comprehensive field of knowledge. Knowledge required is normally equivalent to the attainment of bachelor’s degree in related field and 5 to 10 years’ experience. Must have extensive knowledge of marketing and promotion, advertising, and social media. Strong writing, editing, proofreading, and project management skills are required, as is thorough knowledge of publication production. Editorial experience a plus. Must have experience in executing paid social media campaigns and using social analytics. Working knowledge of Word, Excel, PowerPoint, and basic HTML.
Skills and Abilities
Excellent interpersonal, writing and editing, communication, and organizational skills. Must be knowledgeable in communication planning, word processing, and time management. Must have proven ability as a self-starter who can carry a project through to successful completion. Prior association experience a plus.
Telecommuting is allowed.
About Texas Medical Association
Who Is TMA?
The Texas Medical Association was organized by 35 physicians in 1853 to serve the people of Texas in matters of medical care, prevention and cure of disease, and the improvement of public health. Today, with more than 55,000 physician and medical student members, TMA's vision is still to "improve the health of all Texans." TMA supports Texas physicians by providing distinctive solutions to the challenges they encounter in the care of patients.