The National Association of Home Builders is seeking Digital Marketing Manager who will work with the Director of Marketing. Responsibilities will include developing and implementing a marketing plan and attendee acquisition plan for a major Trade Show and other events. Will serve as the lead in using digital retargeting platforms to market events, products and services. Creates print, email, social messaging and online content. Determines and implements marketing strategy for company events.
Qualified candidates will be a strong communicator that can lead projects and manage stakeholder participation, while still remaining flexible and responsive to changing needs and priorities. Candidates will need excellent writing, editing and proofreading skills; current knowledge and application of MS Office, spreadsheet and database software; project and traffic management skills; and presentation skills; to create, develop and maintain relationships with a wide variety of individuals and use the Adobe Creative Suite, experience with Google Analytics and/or Spanish language fluency considered a plus.
A minimum of three years of experience in marketing and a solid understanding of all major social media platforms, preferably in product, event and/or tradeshow marketing. A Bachelor’s degree in business, public relations, marketing, advertising or equivalent in education and experience. Association experience, with knowledge of trade association membership, is preferred.
About National Association of Home Builders
The National Association of Home Builders (NAHB) helps its members build communities. Each year, NAHB’s members construct about 80% of the new homes built in the United States, both single-family and multifamily. A federation of more than 800 state and local associations, NAHB represents more than 140,000 members. About one-third are home builders and remodelers. Other members work in closely related specialties, such as sales and marketing, housing finance, and manufacturing and supplying building materials.