While our patients don’t often see us, The American Health Information Management Association (AHIMA) see our patients in a way no other healthcare professional does. We are the driving voice and authority in health information globally, our dedicated team members work at the intersection of healthcare, technology, and business leading an impact to the health information profession.
We are currently seeking a Vice President of Membership to make an impact in healthcare!
The Vice President of Membership will be responsible and accountable for an actionable membership engagement strategy (individual, group, corporate, domestic, international etc.) in support of the organization’s strategic plan and digital transformation.
This role sets strategy, delivers on member recruitment, retention and engagement, and delivers other valuable assets to the association communities. Requires strong coordination with communications, marketing, governance, international and business development teams. There is significant member/volunteer interaction, serving as key executive to component state associations, various task forces, awards committees, and volunteer councils.
Lead strategy development and planning process.
Formulate member strategy including vision, goals, forecast, pricing recommendation, benefits, development strategies and key performance indicators.
Implement Member Strategy by means of budgets and procedures and building strong relationships with key stakeholders.
Oversee membership development activities, including recruiting, renewal and rejoin processes.
Oversee the Member Data process, including collection, analytics, trending, and reporting.
Supervise the member market research process, including routine market awareness and specific campaign research.
Define member research agenda and priorities to support strategy efforts using proven experience in strategic marketing, short and long-range planning, financial management and analysis.
Partner with other business units to ensure a unified view of the member and membership throughout the organization.
Develop Membership scorecard and regular reports.
Lead/engage direct staff in the areas of membership development, member research, budget planning and forecasting.
Bachelor’s Degree in Business Marketing, Management or related field required. Advanced education beyond bachelor’s degree is highly desirable.
10+ years of progressive association and/or membership experience work with at least 5 years in a senior management capacity.
Experience growing membership and expanding into new audiences.
Experience as an executive liaison to external professional groups; board experience preferred.
Experience with digital and content marketing principles and tactics, adapting them to unique association environment
CAE designation highly desired
Experience managing a member operation of at least $10M (domestic, international) preferred.
Ability to manage crisis or high visibility situations effectively.
Desired Skills and Abilities
Strong digital acumen and engagement skills; superior written, verbal and persuasive communication skills (including podcast, video, etc. experience)
Strong communication skills, and highly developed interpersonal skills -- able to interact at all levels of the organization and provide high-level customer service. Must be able to manage a variety of personality types with ease and professionalism. Must be a good problem solver and facilitator with excellent analytical skills, strong team building and group facilitation skills, and advanced conflict resolution skills.
Experience working with the marketing team to create persuasive organizational and value proposition messages for all personas and then implement the strategic and tactical promotion of member benefit programs and events to these key member audiences via print, direct mail, and web-based methods of marketing.
Intermediate working knowledge of MS Office (Outlook, Excel, Word, PowerPoint, Teams)
Significant knowledge and experience using CRM or other association management systems (Salesforce, Altai, or similar systems)
Ability to effectively manage time, prioritize work, multi-task across many assignments with limited support.
American Health Information Management Association is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status.
Telecommuting is allowed.
About American Health Information Management Association (AHIMA)
The American Health Information Management Association (AHIMA) is the leading voice and authority in health information, wherever it is found. Our people work at the intersection of healthcare, technology, and business. While our patients don’t often see us, we see our patients in a way no other healthcare professional does. That is because AHIMA-certified professionals ensure that sensitive health stories remain accurate, accessible, protected, and complete—at all times.