Communications/Editorial, Marketing, Public Relations
4 Year Degree
The American Board of Perianesthesia Nursing Certification, Inc. (ABPANC) seeks an innovative and dynamic Director of Marketing & Communications to join our team. This position provides an exciting opportunity for the right candidate. This position is planned to work remotely from a home office location.
The Director of Marketing & Communications is responsible for planning, developing and implementing ABPANC’s integrated marketing strategies, marketing communications, and public relations activities for both internal and external audiences. This person will work collaboratively and on a wide array of ABPANC projects and programs including working with and communicating to ABPANC’s key groups including but not limited to Board members, other volunteer leaders, vendors, nurses, exam candidates/ABPANC customers, and other certification groups.
SPECIFIC JOB DUTIES:
Research and develop strategies to reach eligible perianesthesia nurses nationwide to promote and encourage certification.
Develop and maintain ABPANC website content for certification, recertification, board and volunteer resources, and other initiatives.
Spearhead the strategic and tactical execution of marketing campaigns and activities, including advertising, public relations, special events and promotions.
Manage ABPANC’s Exhibit program to include researching and recommending meetings and venues for ABPANC to participate in as an exhibitor; coordinate ABPANC’s participation in conferences; design and produce ABPANC exhibit booth and materials; and manage conference logistics.
Design and create marketing materials for ABPANC, including brochures, postcards, posters, fliers, digital images, and other collateral marketing pieces.
Recommend and coordinate the production of ABPANC logo and promotional items for sale and as giveaways, as needed.
Plan and help facilitate annual focus groups during the annual ASPAN National Conference.
Coordinate, plan and manage communications activities, including outreach efforts to communicate with ABPANC customers and exam candidates.
Serve as the primary writer and editor for ABPANC public relations and communications messages including website content, social media content, Learning Builder notifications, news releases, promotional pieces, Breathline content, speeches, presentations and other writing pieces as assigned.
Ensure consistency in ABPANC brand recognition and messaging across all communications channels.
Develop and manage an ongoing integrated social media strategy to build ABPANC audiences across social media platforms.
Assist in the development of reports, Requests for Proposals (RFPs) and proposals for board consideration, as required.
Prepare drafts of publications and promotional collateral materials on a variety of subjects, including reports, as assigned by CEO.
Manage and implement the ABPANC awards and scholarship program.
Serve as staff liaison for the marketing and awards committee, exam prep committee, and other task forces and committees as assigned by CEO.
Assist in the planning and coordination of special events including aspects of large conferences (such as the ASPAN conference); a Celebration Luncheon; board dinners; and other similar events.
Coordinate and promote special projects and initiatives related to ABPANC customers including but not limited to Certified Nurses Day; PANAW; National Nurses Week; Test Assured; new study tools and resources.
Serve as primary liaison to manage marketing-related vendors and contractors including website, promotional items supplier, and others.
Respond to ABPANC phone calls, general email inquiries and customer service issues, as needed.
Keep the ABPANC CEO updated on progress on a weekly basis.
Other duties as assigned by the ABPANC CEO.
A bachelor’s degree in communications, public relations, marketing, or related field.
Previous non-profit association experience preferred. In lieu of experience, must have an interest in learning about association management, professional certification, and specialty nursing certification.
Healthcare background and knowledge about certification preferred.
Demonstrated creativity in the development of marketing, public relations, and educational program and communications materials.
Excellent written and oral communication skills
Proficiency and experience using InDesign, Adobe Illustrator, or related graphic design software.
Proficiency and experience creating dynamic presentations using Microsoft PowerPoint.
Self-motivated and able to work successfully alone and as a member of a team.
Innovative, analytical and excellent problem solver.
Ability to manage multiple projects and/or priorities successfully.
Ability to communicate with others in a way that is supportive and caring, builds consensus, and resolves conflicts.
Highly proficient in use of Microsoft Word, Excel, Survey Monkey, Microsoft Outlook and other Office 365 products. Able to learn new software quickly.
Ability to travel occasionally.
Experience managing a budget preferred.
Telecommuting is allowed.
About American Board of Perianesthesia Nursing Certification, Inc.
The American Board of Perianesthesia Nursing Certification, Inc. (ABPANC) is responsible for developing, sponsoring and managing the CPAN® and CAPA® nursing certification programs. ABPANC currently certifies more than 12,800 perianesthesia nurses who have earned the CPAN® and/or CAPA® credentials. The organization has also maintained national accreditation from the Accreditation Board for Specialty Nursing Certification (ABSNC) since 2004. ABPANC is a 501(c)(6) non-profit organization based in New York City, including both a local and remote workforce.