The purpose of this job is to serve our members, customers and co-workers by guiding the development, use and management of high-quality, high-value print and corporate communication initiatives across multiple platforms and formats. These include Healthcare Executive and a variety of other segmented brand communications for elected officials, and employees, as well as script writing, presentations, et al.
Under the direction of the Senior Vice President of Marketing, the Director of Communications will lead, develop, implement, and evaluate the external and internal brand and communications strategy for ACHE. This individual will accelerate organizational strategic initiatives by positioning the ACHE brand through multiple forms of communication and engagement tactics.
This position is also responsible for the production, editorial and business operations of Healthcare Executive, as well as other editorial projects of the department. The incumbent is responsible for identifying topics and sources; researching, writing and editing complex articles; and ensuring overall editorial integrity.
In all of these efforts, the incumbent works to align corporate and brand communication activities with organizational strategies and ensure that content is on brand; consistent in terms of style, quality, and brand voice; and meets internal and external customer needs. The incumbent directly manages other staff and freelance writers to achieve these objectives on time and within budget.
Brand Communications 45% of Time
Proactively identify and anticipate opportunities to develop and implement communication plans and engagement initiatives supporting the organizational strategy.
Build relationships with key internal and external stakeholders such as elected officials, local and national media, and external partner agencies.
Lead the editorial and written communication strategy, ensuring consistent "on-brand" messaging and engaging content development for external and internal communication.
Identify compelling and distinctive storytelling opportunities which will support ACHE’s marketing strategy and branding efforts.
Plans and supervises content development for and publication of various print vehicles, including CEO newsletter and the ACHE Annual Report.
Write, edit, and proof communication for news releases, event scripts and internal communications.
Healthcare Executive Production 45% of Time
Serves as editor-in-chief of Healthcare Executive, developing the editorial calendar. Plans and manages the content of each bimonthly issue of Healthcare Executive. Cultivates sources for articles and columns, assigns responsibility for writing each article/column, reviews copy, and ensures appropriate approvals.
In cooperation with the creative director, coordinates and oversees design, layout, proofing, imposition, printing and digital edition production for each issue.
Researches, writes and edits feature copy, columns and other writing assignments as needed.
Provides promotional copy to the agency representing Healthcare Executive advertising sales, ensuring that the promotional strategy for each issue is effective.
Supports the publisher in overseeing the work of the agency and in producing the annual media kit.
Assists in developing advertising and reader surveys for Healthcare Executive.
Manages freelance writers contributing to Healthcare Executive and other publications.
Prepares and oversees the budget for Healthcare Executive.
Management & Supervisory Activities 5% of Time
Assigns and tracks projects to ensure deadlines are met and accomplished within budget. Assigns editorial staff and freelancers to work on projects or work teams with other departments.
Schedules, directs, reviews and accepts responsibility for the work of editorial staff, including initiating or recommending all personnel actions affecting these employees.
Modifies department work assignments to adjust for changing workloads and priorities, as well as to provide growth opportunities for staff.
Other 5% of Time
Leads and/or participates in other communications and marketing activities as assigned.
KNOWLEDGE AND SKILL REQUIREMENTS
Bachelor’s degree in English, journalism, or related field; Master’s degree or equivalent preferred.
Should be an expert in the current issues facing healthcare leaders and the individuals and organizations that are providing solutions.
Minimum of eight years’ experience managing multiple direct reports and freelancers, and overseeing team and individual deadlines preferred.
Minimum of eight years’ progressive experience writing and editing a variety of materials; experience as a print or broadcast journalist preferred.
Minimum of eight years’ magazine experience.
Proven ability to lead project work teams.
Proven project management skills.
Strong interpersonal skills.
Works well under pressure/deadline.
Must have strong written and verbal communication skills.
Must be computer literate.
Must have strong customer service orientation.
Must have strong team orientation.
Must have good time management and organizational skills.
Must possess sound judgment, discretion and a high degree of integrity and professionalism.
Ability to think creatively.
Ability to interact with senior leadership.
Ability to make decisions.
Must have regular and predictable attendance.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. In addition, percentages allocated to job functions are subject to change at the supervisor’s discretion. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor; subject to reasonable accommodations.
About The American College of Healthcare Executives
The American College of Healthcare Executives (ACHE) is an international professional society of more than 40,000 healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE offers its prestigious FACHE® credential, signifying board certification in healthcare management. ACHE's established network of more than 80 chapters provides access to networking, education and career development at the local level. The Foundation of ACHE was established to further advance healthcare management excellence through education and research. It is known for its educational programs—including the annual Congress on Healthcare Leadership, which draws more than 4,000 participants—and groundbreaking research.