Responsible for selling exhibit space, advertising, sponsorships and membership opportunities for organization. Cultivate new and existing partnerships provide excellent customer service, and be primarily responsible for the following:
Sell exhibit space, advertising, memberships and sponsorships by telephone, email and in-person meetings for all organization events.
Develop annual strategy to exceed sales expectations. Partner with Supervisor to create growth strategies and successfully execute strategies.
Achieve call goals of a set number of calls per week and maintain appropriate documentation of efforts.
Work with Supervisor to create sales budget and rolling forecast.
Track sales communications and reporting in database.
Generate and nurture new sales leads.
Lead, plan, and manage the re-booking sales process, schedule and conduct appointments pre-show and onsite, plan for and manage all on-site sales office requirements and logistics. Lead onsite sales temp help.
Develop and manage exhibit hall floor plan with Supervisor
Assist with the recruitment of exhibitors to participate in additional activities during annual conference & expo.
Proactively address market trends that could impact business and identify solutions.
Assist with implementation of new and existing technology to enhance organization events.
Communicate with internal and external customers and vendors.
Maintain a working knowledge of the industry.
Develop and execute 52-week sales plan and marketing campaigns with Supervisor. Utilize past performance data, research, lists and execute plan with weekly updates for each event.
Create and edit direct mail collateral for selling exhibit space.
Develop email “Content” for best-selling message. Schedule, set-up and edit weekly emails.
Collect, review and edit all exhibitor data used in conjunction with the final programs, conference brochures, program guide, mobile app, etc.
Update and maintain sections of annual conference & expo website and portal for exhibitors.
Work with General Services Contractor in creating, collecting information and proofing online exhibitor manual.
Build and maintain relationships with exhibitors and sponsors.
Cultivate relationships to increase participation in all organization events.
Support department as necessary.
Travel to site visits and planning meetings, as necessary.
Travel to Annual Conference & Expo to execute on-site sales.
Travel to attend competitive and/or industry events and sales calls.
Work closely with department team to ensure exhibitor and exhibitor/sponsor deliverables are met.
Weekly and monthly reporting to include payment status, activity report, exhibitor contract terms, etc.
Adequately run reports and lists for budget and reporting needs.
Ensure all sales contracts have been received and are paid.
Performs other duties as assigned
Excellent communication skills, both verbal and written.
Strong negotiation and interpersonal skills.
Strong presentation skills.
Experience with floor plan management technology is required.
Working knowledge of Salesforce.com or other CRM applications.
Marketing experience a plus.
Competent in Microsoft Office and Outlook.
Self-motivated and results driven.
Ability to work flexible hours.
Education and/or Experience:
Seeking 5-10+ years exhibit space and sponsorship sales or sales experience.
Previous success in trade show sales (preferably association or technology sector).
Bachelor’s Degree or level of experience that meet job qualification requirements.