The Manager, Digital Content is responsible for the management and creation of content on AASLD’s primary website and its related sites. This position will work with the Director, Digital Media to ensure AASLD’s websites are up-to-date, provide solid user experiences and follow best practices.
Primary Position Responsibilities
Participate in the planning and implementation of web content and design for AASLD.org and its subsites, including The Liver Meeting microsite and the AASLD Foundation website
Establish, manage, and ensure adherence to website editorial calendar
Serve as a consultant to staff for developing web content and strategies to support the organization’s objectives
Ensure adherence to all AASLD editorial, content, and advertising policies and procedures as well as brand guidelines and site governance
Ensure publication workflow and processes are followed
Suggest and manage requests for website enhancements, and work with technical and operational staff to implement, ensuring enhancements are customer-focused
Review, edit, and write copy
Maintain up-to-date knowledge of web development trends, tools, and technologies
Work with Director, Digital Media to determine digital analytics strategy for organization – identify key goals and targets that will improve success of Marketing Communications efforts
Use analytics to improve user experience for AASLD.org and all other subsites
Work closely with Marketing Communications team and subject matter experts, uses analytics to help inform integrated Marketing Communications strategies; reports on success of tactics within campaigns to ensure positive ROI, real-time campaign modifications as well as future recommendations
Coordinate meeting / campaign post-mortem analytics reports for internal stakeholders.
Maintain day-to-day operations for AASLD’s primary social media channels: Twitter, Facebook, LinkedIn and Instagram via SproutSocial.
Create social media friendly graphics as needed in Canva.
Promote use of Social Media Essentials
With Director, Digital Media, create video strategy [like Facebook Live] for AASLD web and social media properties.
Develop and manage a calendar of awareness campaigns [including Hepatitis Awareness Month, Women in Medicine Month] for web and social media. Ensure these efforts are made available to other AASLD communication channels [AASLD News].
Content creation: Fellows Stories, Member Spotlights, Why I Use Social Media Q&As, and Researcher and Donor Profiles for the AASLD Foundation site. Tweetorials for social media.
Keep current with emerging digital media behavior, trends, and technologies
Other duties as assigned
Skills Needed in Position
Bachelor’s degree in computer science, web design, communications, English, business or related field, or equivalent experience
3-5 years of experience in the day-to-day operations of web properties and digital offerings
Knowledge of web technologies, including HTML, CSS, and Content Management Systems is preferred. Experience with Drupal is helpful.
Demonstrated ability to write for a professional audience; excellent grammar and spelling; excellent proofreading skills.
Experience using digital marketing tools such as Google Analytics, Google AdWords, Google Display Network, Bing Ads, Facebook Ads, and/or other online advertising platforms is a plus.
Organized and detail-oriented with the ability to handle multiple tasks, prioritize tasks, manage deadlines and work with autonomy.
Experience in planning, developing and implementing web content including the ability to review, proof, edit and write copy for the web
Knowledge of SEO and taxonomies
Exceptional interpersonal skills and customer focus. Ability to effectively work with colleagues and stakeholders at all levels, outside vendors, etc.
Understanding of PhotoShop and Canva preferred
Experience with SproutSocial & Symplur preferred
Internal Number: MDC 1-2020
About American Association for the Study of Liver Diseases
AASLD is the leading organization of scientists and healthcare professionals committed to preventing and curing liver disease.