The Content and Communications Manager provides the guidance and skill necessary to develop and implement an innovative, integrated communications strategy that supports APRO’s mission.
This leadership role reports to the Executive Director and will work collaboratively to execute effective and brand-affirming communications in the following areas: content development, internal/external communications, website management, print and digital publication management, video media management, (light) graphic design and marketing.
Participate in leadership-level management meetings, staff meetings, and association-wide meetings.
Participate in the planning and execution of comprehensive, strategic online and offline communications and marketing campaigns for the annual association convention and trade show, its annual legislative conference and strategic plan outlined by its board of directors.
Develop and edit visual and written content for communications projects including, but not limited to: annual association convention and trade show, association annual legislative conference, website, bi-weekly e-newsletter, association member e-newsletter alerts, quarterly print and digital magazine, social media, news stories, digital and print collateral items, video and anything else that supports the association’s value to its members.
Oversee and execute print and digital communications efforts that support member engagement for projects mentioned above including updating and maintaining the website.
Seek out new and more effective ways to deliver messaging.
Vet, oversee, and coordinate marketing and communications strategy to outsourced vendors including, but not limited to: interns, contract writers, graphic designers, photographers, videographers, A/V, etc.
Travel to and act as reporter and photographer to association-related meetings around the country.
Develop and maintain content calendars for the association’s channels of communications
Manage and maintain photo archives and on association’s flickr page.
Track, measure and report key performance indicators to determine marketing/communications effectiveness.
Monitor press mentions or alerts and serve as media relations coordinator for Executive Director, General Counsel and/or board of directors.
Manage association phone system, adding extension, recordings, and scheduling staff meeting settings
Act as support to association staff, communicating and collaborating regularly with other departments.
Represent APRO and build strategic relationships.
Perform other duties as assigned by the Executive Director.
National travel up to 20%
For consideration, submit resume and 2-3 communications collateral examples. Background and reference check required.
Role is carried out mostly in Cedar Park main office. Telecommuting days can be arranged 1-2 days a week once the initial 120 day period of probationary and orientation period has passed.
Strong technology, writing, and project management skills required. Experience in nonprofits or associations preferred. Graphic design and social media skills a plus. Degree in related field preferred.
Telecommuting is allowed.
Additional Salary Information: Salary commensurate with experience. Excellent benefits package with vision, dental, health, paid time off, and retirement.
About Association of Progressive Rental Organizations
The Association of Progressive Rental Organizations (APRO) is the international voice for the rental purchase industry founded in 1980. APRO is the nonprofit trade association advocating and representing the rent-to-own industry before the U.S. Congress, Internal Revenue Service, state legislatures, the courts, media and the public.