Do you enjoy the challenge of turning ideas into reality, and playing a vital role in the success of an innovative organization? In this Senior Marketing Manager role, you will develop and execute marketing and communication strategies to effectively promote a leading healthcare organization’s advocacy and patient care goals. You will use your creative and strategic strengths to deliver measurable results. Qualified candidates will possess a wide range of marketing skills and thrive in a progressive, fast-paced environment, located in Reston, VA with flexible work hours and telework options.
Develop and implement creative and innovative marketing strategies and plans to deliver measurable results
Write creative copy and develop campaigns using multiple communication channels, including websites, emails, newsletters, social media, mobile advertising and publications
Create digital or marketing strategies along with an understanding of the technologies and tactics needed for execution.
Oversee creative development of marketing campaigns in collaboration with graphics, web, social media, production and digital marketing teams.
Collaborate effectively and confidently with internal clients and co-workers across all areas
Interpret marketing analytics and produce reports for clients on Key Performance Indicators and determine ROI on marketing tactics
Represent ACR at conferences to engage visitors in products and services
BA or BS in Marketing or related field
7+ years related experience; professional membership organization experience a plus
Demonstrated experience developing and deploying creative, strategic marketing campaigns that delivered desired, measurable results
Effective team player on creative teams
Proven expertise in digital marketing (web, mobile, social, email, SEO/SEM, advertising)
Ability to quantify, report on and improve marketing ROI
Experience with marketing automation platforms and web content management desirable
Excellent copywriting/proofreading skills
Innovative, creative problem solver with an eye for detail and accuracy
PC, Web, MS Office and strong knowledge and understanding of latest marketing tools and trends; up-to-date on latest technologies
Experience with web-based productivity tools is desirable, including Jira, Confluence, Jabber, GoToMeeting, and Zoom
If you would like to put your experience to great use in a professional team-oriented environment, please apply online. To learn more about ACR’s rewarding employee experience, culture, and benefits, visit: https://www.acr.org/About-ACR/Work-With-Us
ACR offers a rewarding employee experience: innovative culture, professional growth potential, competitive compensation and an exceptional benefits package, including a defined contribution pension plan, 403(b); generous paid time off package; insurance plans with the leading providers; flexible spending; tuition reimbursement; training opportunities; and wellness reimbursement.
Resourceful creative drive – must be able to develop creative concepts and write/edit engaging multi-channel campaigns for a wide variety of programs and products
Commitment to innovation – must be able to generate new ideas and programs based on best practices and the success of other programs
Ability to move ideas and concepts into viable communications initiatives
Excellent project management/organizational skills – ability to successfully manage multiple projects simultaneously under tight deadlines without sacrificing detail, and to effectively communicate progress against established goals and timelines
Strong diplomatic interpersonal skills – ability to “listen but lead,” and to coordinate across various departments, organizational levels and personality types to achieve goals
Results oriented – ability to use metrics to manage work and measure success with a strong focus on achieving conversion, sales, revenue and other marketing goals
About American College of Radiology
Founded in 1923, the American College of Radiology® is at the forefront of radiology evolution, representing nearly 40,000 radiologists, radiation oncologists, nuclear medicine physicians and medical physicists.
We are seeking energetic and innovative individuals to further reinforce our core purpose of serving patients and society by empowering members to advance the practice, science and professions of radiological care.
If you share our core values of: Leadership • Integrity • Quality • Innovation, we want you on our team!