COMMUNICATIONS DIRECTORSummary of Basic FunctionsResponsible for providing the association membership with effective communications to enhance their understanding and knowledge of Association classes, events and products; the real estate industry; and the Pinellas County marketplace. Advises the President/CEO and the Chief Operating Officer on communications-related matters. Provides guidance and assistance to staff in communications. Undertakes special projects at the direction of the Chief Operating Officer. Reports To: Chief Operating Officer (COO) Specific Duties and Responsibilities1. Communications•Serves as managing editor for all Association communications. •Plans, develops and manages the content for periodic e-mails. • Seeks out, manages and coordinates deadlines for contributors for Association communications.•Surveys members and monitors the overall effectiveness of communications program.•Writes articles and blog posts.•Develops communications plans and messages for dues and MLS billing and for other time-sensitive programs.•Develops and maintains association social media connections.•Researches, seeks out and develop new, more effective ways to communicate with members.•Analyzes and selects the best media to use for various messages.•Maintains and implements a rapid response plan designed to transmit information to members quickly.•Ensures content on websites, blogs and other social media are current and all links are working.•Monitors and adjusts to metrics on usage of e-zines, e blast, Web sites, blogs and other social media.•Works with webmaster to create a positive user experience.•Develops new methods to effectively deliver the PRO message to members.•Develop strategic plans, messaging platforms, content matrices, communications calendars, and implement those program elements.•Create content for social media channels and websites and analyze results and impact of the content. Content must include basic video, photos of classes and events at PRO, and relevant industry news.•Assists the President/CEO and the Chief Operating Officer in creating dynamic presentations for the Board of Directors and the membership.•Maintains a library of presentations on various topics.•Makes presentations to the membership as required.2. Brand Ambassador• Ensures the PRO logo is used on all publications and collateral material correctly. Works with staff and outside vendors or partner organizations to ensure proper use.• Plans, develops and manages all marketing materials.•Reviews all communications to members (bills, websites, blogs, social media sites, flyers, brochures, posters, publications, etc.) to determine compliance with the branding program.•Plans or assists in marketing the Association at membership and educational events.3. Media & Community Relations•Establishes working relationships with members of the media and Develops and implements opportunities for the association to gain media attention.•Assists the President/CEO and Chairman with calls from the media. •Provides research to the President/CEO and Chairman of the Board to assist in responding to media questions.•Sends regular news releases to the media, including the monthly market statistics release.•Creates a monthly video webcast of monthly statistics.•Assists the Director of Public Affairs with communications strategy focused on advocate engagement and REALTOR® Champion development.•Plan and execute communication campaigns, including periodic issue alerts and updates, election cycle reports, preparing key written and visual communication materials, and measuring progress. •Plan and coordinate appreciation and recognition of RPAC investors and other members.•Participate in events and activities that encourage member interest and participation in the political process.•Create content for PROFarm direct mail program for members.•Identify, manage and execute community investment events to promote the value of a REALTOR® to consumers.•Work with the Tampa Bay Times on the quarterly Open House Weekend program.4. Staff Liaison Responsibilities•Pinellas International Council (PIC)•Young Professionals Network (YPN)
Requirements: Bachelor’s Degree and 3+ years’ experience in journalism, marketing or public relations. Excellent human relations skills necessary. Excellent human relations skills necessary. Written and oral communications skills must be impeccable. All work must be performed in a timely and accurate manner and with high degree of tact and concern for quality control. Knowledge of word processing, spreadsheet, desktop publishing, data base management, graphics, internet and social media platforms necessary. Work experience with a REALTOR® Association preferred.
Additional Salary Information: Starting salary is negotiable depending on qualifications and experience. Excellent benefits package.