Title: Director, Communications and Industry Relations
Purpose: The Senior Director of Communications and Industry Relations is responsible for developing a robust communications and advocacy strategy in conjunction with key association members. It will be critical for this individual to establish strong relationships with members and drive consensus on key industry issues. This individual should be able to gain trust and credibility with members and achieve buy-in on strategic initiatives to maximize the influence of the industry.
The position is designed to enhance and protect the reputation of the industry among regulators, members and the public. He/she will provide ongoing input on advocacy activities to the President and DSA’s Board of Directors.
Reports to: EVP
Develop and execute public relations and communications while remaining abreast of government relations strategy.
Determine key messages for DSA and develop initiatives to enhance the reputation of the industry.
Leverage all appropriate communication vehicles, including social media, to elevate penetration and engagement with the public.
Manage public relations programs and external agencies in support of the industry.
Work with member companies and other organizations to identify opportunities to promote the industry.
Ensure consistent messaging to stakeholders at all levels of government.
Establish a strong rapport and become a trusted and go-to resource for members.
Able to drive consensus on challenging issues.
Enlist member participation and active support on key initiatives.
Develop strong relationships with relevant media stakeholders to foster positive coverage of the industry.
Place positive stories, drive earned media and handle inquiries.
Coordinate/supervise media visits/interviews with the President.
Prepare and assist senior executives and third-party spokespeople on delivery of messages.
Drive consumer public relations programs across all relevant channels, with emphasis on developing and executing social media programs.
Oversee external consultants in the development of messages, press materials and other communications tools.
Manage approval process for other departments’ communications.
Lead crisis teams on public/media issues and direct management of crisis communications
Develop/maintain crisis tools/materials, crisis training/media spokesperson programs and develop key communications for crisis issues.
Protect industry and DSA’s reputation and develop competitive positioning.
Conference Planning and Execution:
Provides support planning for educational seminars including speaker selection, educational content, communications strategy, and messaging.
Participates in Seminars as a speaker and/or facilitator.
Carries out other duties and responsibilities as may be assigned from time to time.
Desired Experience/Qualifications: 7 - 10 years of experience. A bachelor’s degree is required. Masters or other advanced degree preferred. Work experience in public affairs or strategic communications at an agency, consulting firm or trade association is essential. Political experience is also extremely beneficial.
Exceptional writing and editing skills, including drafting different types of business communications for public affairs audiences
Ability to identify and draw out messages that resonate
Ability to work independently and as part of a team
Attention to detail
Mature and professional demeanor
Strong professional presence
Familiarity with various communications vehicles such as social media vs. print vs. advertisements etc.
Additional Salary Information: Salary is open, however a general range based on experience and qualifications would be $90k to $125k.