We are the National Cattlemen’s Beef Association, and we come to work every day to work on behalf of our country’s nearly one million cattle farmers and ranchers. You may have heard of the iconic Beef. It’s What’s For Dinner. brand and one of our core jobs is to protect that brand and help bring it to the next generation of consumers by sharing with them stories about the amazing people who raise beef, the strength that beef provides and of course, the great taste of beef.
We have an exciting role open right now on our Issues Management and Media Relations team in our Denver office. The right candidate will be excited by developing and executing strategic communications plans, a strong writer, a team player, and be willing and able to roll up their sleeves and get stuff done.
As part of the Issues Management and Media Relations team, you’ll be supporting our efforts through active monitoring of issues that threaten consumer confidence in beef, important conversations and key influencers through the Beef Digital Command Center and other media monitoring software to ensure that NCBA is developing relationships with leading influencers to help shape their opinions on beef. You’ll also be helping us build a base of qualified public spokespeople and advocates in our communities through content development and campaign logistics for our Masters of Beef Advocacy program. Finally, you’ll also be helping to develop and disseminate critical issue information through fact sheets, web copy, by-lined articles, social media, issue alerts and other communication tools.
This is a key role for the organization and the cattle farmers and ranchers we represent, and it requires your full dedication. But, we’re a fun group of people, committed to each other and to delivering great work in an essential industry. And, there’s competitive pay and benefits, too.
ESSENTIAL JOB RESPONSIBILTIES:
Analyze mentions of the beef industry across all traditional and social media channels via media monitoring software. Track and report on key trends to help inform and guide issues management efforts.
Assist in the development and execution of effective and timely communications strategies: tactics may include news articles, outreach strategies, presentations, video scripts, collateral, and talking points to ensure the Beef. It’s What’s For Dinner. brand and messaging are pulled through.
With guidance from the team, develop, design and write communications (i.e.: communication plans, stories, scripts, memos, articles, fliers, presentations, brochures) that are compelling, accurate, clear, in line with our brand voice, and delivered on time.
Assist with NCBA’s spokesperson and advocacy training program, through coordinating with state beef councils, and drafting and managing the production of supporting materials.
Working in collaboration with the team, provide recommendations on issues response efforts and outreach and engagement opportunities for industry thought leaders and potential influencers, including identifying meetings, conferences and potential community opportunities.
Team contributions: 15%
Collaborate with other members on the team to optimize efficiency and ensure consistent messaging across channels.
Participate in daily newsroom calls to determine media storylines, trends and opportunities for beef.
Contribute to the development of creative communications strategies and practices by keeping abreast of latest industry standards, best practices, tools and technologies.
Maintain shared calendars, project tracking documents, department SharePoint site and other administrative needs.
Other duties as assigned.
You will bring the following skills to our team:
Bachelor’s degree in journalism, public relations, English literature or creative writing, marketing or similar field plus a minimum of one year experience in communications, journalism or public relations.
Knowledge of communication principles/theories, specifically strategic thinking, communication plan development and execution, messaging, content strategy, and writing.
Comfortable in a fast-paced, ever-changing environment of issues and crisis management and must be passionate about responding to the challenging issues impacting production agriculture and the beef industry, occasionally involving early/late/weekend hours.
Basic understanding AP Style writing.
Basic knowledge of social media platforms.
Human relations skills, including style flexing, receiving constructive feedback, and active listening.
Basic skills in organization and prioritization, including tracking multiple projects.
Basic skills in computer systems, including Microsoft Office.
Ability to follow processes and procedures.
Ability to consistently meet attendance standards for regular, reliable, predictable, full-time attendance.
Ability to travel overnight (10 – 15 percent of your time), and availability on weekends.
Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers. With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry. NBCA works to achieve the vision; "A dynamic and pro...fitable beef industry, which concentrates resources around a unified plan, consistently meets global consumer needs and increases demand."
We are always looking for talented, self-motivated individuals to join our team. If you think you are ready to be a part of an exciting team, then we encourage you to continue with this applicant friendly, online job application!
National Cattlemen's Beef Association is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, age, national origin, ancestry, citizenship, disability, or veteran status.