The Marketing and Communications Department at Americans for the Arts is responsible for building recognition for the important work of Americans for the Arts, and the arts in general, to stakeholders and beyond. The primary responsibility of the Manager of Communications and Publications is being the organization’s brand gatekeeper—ensuring that all print and electronic communications adhere to style and branding guidelines and are well written, targeted to specific audiences, and produced within budget and in a timely and effective manner. The Manager is responsible for setting, upholding, and enforcing policies regarding the branding, content, planning, and production of print and electronic communication vehicles (i.e., a member magazine, annual reports, organizational and departmental collateral, convention and conference programs and materials). The Manager guides all aspects of communications production—from assistance in determining and creating content and managing the design approval process to setting and enforcing production schedules and determining delivery method.
The Manager provides analysis and recommendations for the improvement of current print and electronic communications strategies and works with staff to develop new strategic deliverables that benefit the membership and stakeholders of Americans for the Arts. In addition, the Manager works with staff to help them better understand the organization’s brand and to craft more engaging and audience-driven content.
The Manager stays current on trends in the communications field and organizational initiatives and priorities, striving for excellence and innovation in the production of print pieces and providing staff with guidance and direction on the latest technologies, standards, and designs within the communications field.
KEY DUTIES AND RESPONSIBILITIES
Responsibilities include, but are not limited to:
BRANDING & STYLE
• Work with the Vice President of Marketing and Communications to understand the organization’s brand from top to bottom and serve as brand gatekeeper. Ensure that Americans for the Arts’ publications and communications reflect our core branding in content, delivery, and design.
• In coordination with the Vice President of Marketing and Communications, assess organizational needs for collateral materials and then manage the production of these materials as needed including: one-pagers, brochures, flyers, power points, email templates, letterhead, and business cards.
• Train staff on the visual elements of the Americans for the Arts brand during design processes.
• Train staff on the messaging elements and voice of the Americans for the Arts brand during work on e-communications, publications, and the like.
• Keep the organizational style guide up to date.
• Schedule, edit, and disseminate promotional emails through Magnet Mail for the organization and serve as liaison with vendor and staff for all e-communications billing, template needs, etc.
• Manage production and editing of monthly member e-newsletter, Monthly Wire.
• In cooperation with staff content providers, proof web content before it goes live on the site to ensure proper grammar and standards for length and style in addition to serving as back up for web content editing needs for the organization.
• Update the editorial calendar for all major print and electronic projects.
• Build a stronger web presence for the organization’s publications (particularly Arts Link member magazine and white papers) and work with staff to ensure that publications are easily accessible in the Members Only section.
• Update and organize pubs archive, photo database, and all organizational logos needs.
• Assess e-communications and other regular print newsletters and work with Marketing and Communications department to create a more strategic communications plan that reaches targeted stakeholders; communicates organizational programs, events, and services; and provides curated information our audiences request.
• Work with staff to plan and organize e-communication campaigns for events, products, and services including work with targeted audiences, tailored messaging, A/B testing, and analytics and evaluation.
• Manage production and budget of member magazine, Arts Link, including collaborating with internal editorial board and external contributors, designer, and printer.
• Plan, edit, and manage production of Americans for the Arts print and electronic publications including annual report, brochures, reports, and other materials. Serve as lead staff with designers, writers, printers, and fulfillment houses.
• Work with staff and vendors to manage promotional materials such as marketing brochures and onsite programs for events (Annual Convention, National Arts Marketing Project Conference), programmatic and membership brochures, and special reports or publications.
• Ensure all print and electronic materials are produced and distributed within budget, and provide advice and guidance on the development of such budgets up front.
• Lead design processes which include Americans for the Arts’ staff and external designers, ensuring projects are properly branded, incorporating staff feedback in a transparent way, and achieving the program’s desired goal.
• Serve as internal point of contact for all publications and editorial needs; evaluate staff publications requests; and find solutions that meet programmatic and organizational goals/needs (e.g., reports, brochures). Determine when additional consultant work is needed for design, writing, and editing.
• Work with staff to develop collateral materials, ensuring they have been thoroughly edited and follow style, logo, branding, and aesthetic guidelines.
• Provide editorial guidance to staff and help train them how to craft better content in collaboration with the marketing and communications team.
• Bachelor’s degree (Communications, Marketing, or English major required)
• At least five years of editorial experience or commensurate education
• Excellent written and oral communications skills
• Previous experience (and demonstrated competency with) the management and production of print and electronic publications
• Familiarity with style guides like The AP Stylebook or The Chicago Manual of Style
• Familiarity with Adobe Photoshop, InDesign, and Illustrator (or other graphic design software) is a strong plus
• Understanding of (and demonstrated experience in) the principles of good design
• Excellent planning, analytical, and project management skills including the ability to manage multiple tasks simultaneously
• Ability to work collaboratively and cross-departmentally
• Ability to demonstrate editorial expertise while leading team projects
• Strong organizational skills and attention to detail
• Strong computer skills
• An interest or background in the arts is preferred
• A positive attitude and an earnest interest in providing good customer service to our members and partners
• A commitment to advancing the arts in America
• A desire to be a part of a creative, fun, and dynamic Marketing and Communications team
Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. From offices in Washington, DC and New York City, we provide a rich array of programs that meet the needs of over 150,000 members and stakeholders. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts.